Successful Companies are Externalizations of the Identities of their Owners

Harlan Sanders was a chef whose company (Kentucky Fried Chicken)makes food. Bill Gates was a computer scientist whose company (Microsoft) makes computer-software. Henry Ford was an automaker whose company (Ford Motors) makes cars.

A company is successful when it externalizes the identity of its owner. A company is successful when it is its owner¿s identity - when, in other words, it is its owner¿s identity externalized.

Business-success therefore isn¿t about coming up with a clever idea: it is about knowing how to be oneself and get paid for it.

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