Blown to Bits: How the New Economics of Information Transforms Strategy (Abridged)

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information¿customized products and services tailored to a niche market¿or reach out to a broad, general market, with watered-down information.

The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain.

So where's your competitive advantage?

A HighBridge Audio production.