Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas (Abridged)

Big business used to be a good thing.

Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.