The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream

How do you tell a real trend from the merely trendy? How, for example, will a technologyamp;mdash;like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Thingsamp;mdash;affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and thinkamp;mdash;and how should we prepare for it now?

In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the "true signals"amp;mdash;those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to comeamp;mdash;challenging us to create our own preferred futures.