02. How To Create Order-Pulling Advertising

All your profits or losses depend on effective advertising. This audio describes where to advertise and why. It covers types of ads you can use, and identifies response-generating elements your ad must have, how to write a classified ad, how to write a display ad, how to key, track, and test your advertising. A bonus section describes how to save an extra 17% on your ad cost by starting an advertising agency.