Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World

The average executive spends less than 5 percent of their time engaged in the buying of products and services. This means that in this post-recession business environment, sales professionals who focus solely on the moment of the sale have made a fatal miscalculation.

Featuring instructional case studies from companies including Hilton Worldwide, Merck, and Siemens, this evidence-based book provides readers with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals 12 essential strategies, including:

• Research your customer
• Build a vision with them for their own success
• Understand your customers' drivers, objectives, and challenges
• Effectively position and differentiate
• Create and realize value together
• Leverage your results to forge lasting-and mutually beneficial-relationships

Reinforced by research from Aberdeen Group, SAMA, ITSMA, and other experts, this book will help you to grow with your customers-and take your sales performance to a whole new level.