How Not to Sell: Why You Can't Close the Deal and How to Fix It

American individuals, like all people everywhere, still have a tribal core. It is merely kept hidden and rarely spoken of. Despite our cultural mood swings and politically correct fads, many continue the normal human organizational pattern of grouping with those of similar ethnic or cultural background, racial appearance, language or speaking diction, religion, education, and other vital, deeply felt human relational and grouping cues. Some declare they long for more contact with the natural environment. Others believe that quality of life is greatest in a small, local community. Many desire closer equality between people. Some sense there is something wrong with mandatory consumerism. Nearly all detest the pollution, urban sprawl, and environmental destruction in our wake. These are the ruminations of beings that are, by ancient evolutionary design, small scale hunter-gatherer tribal beings, now disoriented in our sophisticated urbanizations and large populations, with numerous constant arms races for economic development and employment, high technology and innovation, and an assumption of the rightness of persistent cultural revision.

The Human Center essays draw upon history, sociology, psychology, anthropology, and economics in an attempt to describe how America became a nation of people who gave up their human identity in order to live side-by-side in a multicultural, materialistic society. This book is for those who would consider if we ever had a 'human center', a deep underlying set of instincts that served as our inner compass and which guided our worldview during the days of small scale tribes and helped make us happy. The author addresses issues such as self-similar, spirituality, trade, and near-equality. The Human Center was written for those who ask if we could live smaller upon the Earth.