New Score For Koyaanisqatsi

This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory.

"Few marketing and brand strategy books offer the insights in such a simple and direct format." -
David Placek, founder, Lexicon Branding
(creators of BlackBerry, Swiffer, Sonos)

More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling?

In The only brand book you will ever need you read everything you need to know - fast.

- Fast forward the success of your brand in a couple of hours

- Grasp the key concepts of branding with the help of quirky illustrations

- Find out what start-up books don't tell you

Michiel Maandag is a brand advisor and founder at monday brand advisory, Helsinki. He has invented unique and highly effective methods to help create winning brands.

Liisa Puolakka is a director of design research and strategy at ChauhanStudio, London. She is former head of Nokia's global brand identity.

Reviews:

"Invaluable!" - Holly Grainger, founder, scooTow Ltd

"A must-read for any start-up crew and not a bad refresher for more mature organisations either." - Matias Myllyrinne, CEO, Remedy Entertainment
(creators of Max Payne)

"A superb job of simplifying the complex and misunderstood world of how to brand your business." -
Keith Pardy, investor & consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry

"This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly." -
Blanca Juti, Chief Brand Officer, Rovio Entertainment (creators of Angry Birds)