Negotiate to Win: The 21 Rules for Successful Negotiating

Discover the Power
Of Better Negotiating

Negotiation is one skill everyone needs in order to get more of what they want — to sell more, to keep costs down, to manage better, to strengthen relationships — to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.

This indispensable guide covers all you'll ever need to know about negotiating, including:

• The 21 rules of successful negotiating — and how to defend against them!
• "Quickies" — specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others
• Why Americans are among the worst negotiators on Earth
• How to overcome your natural reluctance to bargain
• Why win-win negotiating is so vital
• How to thoroughly prepare for your negotiations
• How to deal with counterparts who intimidate or harass you
• How to negotiate ethically — and deal with those who don't
• How to negotiate more successfully across cultural lines
• Thomas's Truisms — 50 memorable negotiating maxims
• The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!