Logo Construction: How to Design and Build a Logo

LogoConstruction offers a one-of-a-kind window into theworkflow of some of world’s most successful graphic designers, delivering an essential resource for workingprofessionals and aspiring up-and-comers in the world of design. Designjournalist Paula Yacomuzzi walks readers throughevery step of the logo design process, using real-world examples that traceimages step-by-step from their initial sketches to the final products: logosnow instantly recognizable  to millionsof consumers around the world. Readers of Peleg Top’sLogolicious and David E. Carter’s The Big Book of Logos will not want tomiss this practical guide to creating marketable, effective graphics to meetthe demands of every type of client—from YouTube to yourself.