What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions

A pioneer in the field of behavioral finance presents an investment guide based on what really drives investors

• Perfectly timed to give readers a real edge for investing in post-crash markets
• Author is a leading authority on the theory and application of behavioral finance and a fixture in The Wall Street Journal and other leading media outlets
• Poised to become the definitive text on how investors and managers make financial decisions—and how these decisions are reflected in financial markets