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McGraw-Hill Education
The Product Managers Handbook, 3E
The Product Managers Handbook, 3E
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$59.95 USD
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$59.95 USD
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- Previous editions sold more than 17,000 copies
- Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives
- Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
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