1
/
of
1
McGraw-Hill Education
The Outside-In Corporation
The Outside-In Corporation
Regular price
$15.99 USD
Regular price
$27.95 USD
Sale price
$15.99 USD
Shipping calculated at checkout.
Quantity
Couldn't load pickup availability
- Includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators
- “Delighting the customer” is a sure route to success and profitability , as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart
- Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term “relationship marketing”
Share
