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McGraw-Hill Companies, The
The Dynamics of Mass Communication: Media in the Digital Age
The Dynamics of Mass Communication: Media in the Digital Age
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.