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McGraw-Hill Companies, The

New Products Management

New Products Management

Regular price $198.75 USD
Regular price $212.00 USD Sale price $198.75 USD
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New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management.
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