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McGraw-Hill Companies, The
New Products Management
New Products Management
Regular price
$198.75 USD
Regular price
$212.00 USD
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$198.75 USD
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New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management.
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