Contemporary Management

Consider the story of George Ohr. In the 1880s he immersed himself in pottery, learning as much as he could about the craft. His apprenticeship taught him how to use the natural resources around his hometown, and where to dig for clay from the nearby river banks. However when he opened his own studio and sat down at the potter's wheel, he questioned everything about what a pot should look like. His answers were at once creative and innovative. And his pots looked nothing like the current work at the time. By defying convention, he was sometimes scorned and his work often went unnoticed. But today George Ohr's pots are revered for their creativity, beauty, and inventiveness.

This book features George Ohr's pots to remind you that many students will learn the fundamentals of being a manager. Innovation, however, is the key to managing effectively. Gareth Jones and Jennifer George have written Contemporary Management to be a voice for this innovation. And in doing so, they will hopefully prepare you to be a better manager one day.