Cheerlead for Employee Enthusiasm

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This Element is an excerpt from 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage (9780137146703) by David Russo. Available in print and digital formats.

Yes, you should cheerlead! How to provide the spirited support your teams need-and why it matters more than you realize.

A savvy executive should clear pathways and remove impediments to employees' success and, yes, even cheerlead. Like, rah-rah cheerlead? Yes. As embarrassing and potentially undignified as that initially sounds, leaders should stand on the sidelines and say and do something heartfelt, meaningful, and encouraging for their employees and team members. And they should do so with authentic spiritedness . . . .