Applaud Employee Effort, But Reward Real Contribution

This is the eBook version of the printed book.

This Element is an excerpt from 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage (9780137146703) by David Russo. Available in print and digital formats.

How to reward what really matters--not just employee effort!

Yes, expect genuine effort and hard work, but reward getting something done: something of value to your mission to build competitive advantage. It’s of paramount importance to applaud employees’ efforts. But reserve rewards for real accomplishments that bring about positive outcomes. Let’s look more closely at this because it’s central to engaging employees....