Being Design Driven: Why You Care

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Getting there from here: how to build your momentum towards becoming a great design-driven company.

Let’s say you’ve taken a few steps, tentative or assertive, but you aren’t yet a design-driven company from one end to the other. Well, it isn’t easy, or more companies would be doing it. Here are some of the steps you are going to need to progress through to become fully design driven....