Building a Design-Driven Corporate Culture

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Discover the six core elements of the sustainably design-driven company: the elements of world-class “experience chain management.”

Six core aspects of a design driven company form the acronym FLAVOR: your mnemonic for easily recalling what to focus on as you strive towards experience chain management. The letters stand for: Flexible, Long-term vision, Authentic, Vigilant, Original, and Repeatable. Now, let’s zoom in and explore what these mean and how they must synchronize....