Your No-Frills Investment Strategy

This is the eBook version of the printed book.

This Element is an excerpt from Technical Analysis: Power Tools for Active Investors (9780131479029) by Gerald Appel. Available in print and digital formats.

Why preserving capital needs to be your #1 priority – and how to do it.

Successful investing involves two basic areas of decision: what to buy and sell, and when. It’s not how much you make that counts; it’s how much you manage not to lose. To make up for stock losses, you must achieve greater percentage gains than those losses. It doesn’t matter whether the losses or the gains come first. For example…