Rethinking Marketing: The Entrepreneurial Imperative

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

KEY TOPICS: Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers.

MARKET: For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

NOTE: The print may appear lighter in some copies due to the print method used.