Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

• Take search optimization to the next level by providing the right content to the right user at the right time
• Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
• New techniques for defining keywords more effectively
• Authored by IBM web pioneers with 45+ years of content and search optimization experience