Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Bias, sentiment, and personal opinions cloud the judgment of even the best Wall Street investors, so why do most financial decision-making models fail to factor in basic human nature? In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin applies the latest psychological research to stock selection, financial services, and corporate financial strategy. Through colorful, often humorous real-world examples, Shefrin points out the common mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make so that readers gain valuable insights into their own financial decisions.