It's Only Business!: India's Corporate Social Responsiveness in a Globalized World

With nearly two decades of economic reforms, India's corporates are beginning to respond innovatively to the 'market force of social expectation' through responsible business practices and contributions to social initiatives.

In this informed and well-grounded book Meera Mitra uses her academic as well as hands-on experiences to analyse the growth of CSR in India. Using illustrations and cases, Mitra examines recent corporate trends, controversies, and compulsions in CSR. A new preface discusses current challenges before business, of land acquisition, and of job redundancy. Also highlighted are the cola-pesticide controversy, the toxic waste dumping, and job reservation issues. The volume argues for an innovative and voluntary approach to CSR, with newer roles for business, civil society, and government.

This volume will be useful to business leaders and managers, civil society representatives, social science professionals and students, as well as general readers.