Managerial Economics in a Global Economy

The goal of this text is to provide a unifying framework for managerial decision-making around the theory of the firm. The text integrates traditional managerial coverage with modern management techniques and theory-all within the context of the global economic realities of international production and distribution. An abundance of case studies,illustrations,and examples enrich and extend the analysis. Coverage is expanded to include some of the latest developments in the field,including strategic behavior,the virtual corporation,reengineering,broadbanding,the learning corporation,and networking.