The MoveOn Effect: The Unexpected Transformation of American Political Advocacy

The Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how "netroots" advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from "legacy" peer organizations. It also explains the partisan character of these technological innovations.