Broadcasting in America: A Survey of Electronic Media

The best-selling text in the field for nearly 40 years, Broadcasting in America offers authoritative coverage of electronic media both as products of contemporary social forces and as social forces in their own right. While taking a domestic focus, the text also offers an entire chapter on issues affecting international broadcasting. The text's multidisciplinary perspective enables students to examine the role electronic media play in such academic areas as economics, law, history, and social sciences. In addition, the authors provide the most up-to-date information on broadcasting trends, including wireless communication.

• Coverage of cable and new media includes the challenges created by an expanding number of delivery technologies, the control of production and distribution by huge media conglomerates, the dominance of cable and DBS programming, and the influence of the Internet on programming.
• Feature Boxes include a balanced focus on women, minorities, and experimental technologies, while offering concise informative diagrams, vignettes, and personality profiles to enhance the text discussion.