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Palgrave Macmillan UK

Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analysesthe motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
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