Business Practices in Emerging and Re-Emerging Markets

This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria, and UAE, and explains how forces of global competition have set the culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book an asset to both researchers and managers.

About the Author:
Satyendra Singh is an Associate Professor of Marketing and International Business at the University of Winnipeg