Capabilities for Strategic Advantage: Leading Through Technological Innovation

For executives, Birchall (learning and teaching services, Henley Management College, UK) and Tovstiga (Henley Management College, UK) explain issues surrounding the implementation of innovation and using it to their advantage. They consider the "core capabilities" of businesses, specifically strategic resources, competitive advantage, and management, and the benefits of evolutional innovation. The second section looks at market orientation, partnering and alliances, networks, complex technology projects, and assessing performance. An appendix contains a case study of BPAmoco. Annotation ©2006 Book News, Inc., Portland, OR