Tasting the Good Life: Wine Tourism in the Napa Valley

Five million visitors a year travel to California's Napa Valley to
experience the good life: to taste fine wines, eat fine food, and immerse themselves
in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the
world's largest employer, and tourists today want to experience the world through
all five senses. Tasting the Good Life tells the story of Napa tourism through the
words of the tourists who visit and the men and women who provide the products and
services they rely on. The stories of 17 people -- from winemaker to vineyard
manager, from celebrity chef to wait staff, from hot air balloonist to masseuse --
provide extraordinary insight into this new form of tourism and its impact on an
iconic American place.