Principles of Business Economics

Based on the successful book The Essence of Business Economics by the same authors, this new text provides a forum for detailed discussion of the core principles of microeconomics and shows how these concepts are implemented in business decisions.

User-friendly, jargon-free and comprehensive in its approach, it takes an in-depth look at the principles of business decision making, demonstrating how managers can apply economics in the workplace.

Key features

• Accessible approach -

• technical jargon and mathematical treatment are kept to a minimum and discussion is supported by clear graphical analyses.
  
• Integrated applications
in each chapter reinforce and test the reader¿s understanding of key concepts.

• Topics for Discussion

in each chapter stimulate thinking and encourage the practical application of the subject.

A detailed glossary

is included at the end of the book for easy reference.

A downloadable web supplement

is available for lecturers and students at www.booksites.net/nellisparker . This includes Guidance Notes on answering the Topics for Discussion in each chapter and a set of Overhead Transparency Masters, using PowerPoint, to support the book. Principles of Business Economics is an ideal foundation for students at both undergraduate and postgraduate levels studying economics on a wide range of degree and professional programmes, such as the Master of Business Administration (MBA), MSc in Management and Business Studies, Diploma in Management Studies (DMS) and BA Business Studies. In addition, the book is a useful resource for managers wishing to understand and react appropriately to the dynamics of their competitive environment. Joseph G. Nellis is Professor of International Management Economics at Cranfield School of Management, Cranfield University. David Parker is Professor of Business Economics and Strategy at Aston Business School, Aston University.