The Truth About Creativity: Rules are there to be challenged

Everybody is creative

Through a powerful set of ‘home-truths’, you’ll discover how creativity is the key to finding new solutions and developing dynamic cultures. You’ll find out not only how to harness your own creativity, but how creativity can be used to unlock the talent in others, benefitting teams, organisations and individuals alike. Blunt honest and concise, you’ll find the truth, plain and simple.

46 proven creativity principles and techniques that work.

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

If this book was a cake, you'd want to gobble it down in its entirety immediately! It's deliciously excellent.

Camila Batmanghelidjh, Founder, Kids Company

Patrick takes a rare and wonderfully child-like delight in delving, de-bunking and divulging – and that is one of my definitions of creativity.

Peter Kyle, Chief Executive, The Shakespeare Globe Trust