Star Power: The Impact of Branded Celebrity [2 volumes]: The Impact of Branded Celebrity [2 volumes]

Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities.

• Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star

• Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand

• Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt