Driving Business Value with Innovative Marketing Strategies: Leading Marketing Executives on Growing Revenue through Customer Engagement and Data Utilization (Inside the Minds)

Driving Business Value with Innovative Marketing Strategies provides an authoritative, insider's perspective on establishing best practices that keep pace with the changing landscape, increase customer engagement, and drive profitability. Featuring marketing executives from leading companies across the country, this book addresses key topics such as social media outreach, changing customer expectations, using data analytics, attaining company-wide buy-in, and the importance of growing a brand organically. From evaluating new and existing content platforms to differentiating your product, these executives share their insight on the essential elements of a marketing strategy that will help your company stand out from the crowd. Additionally, these authors discuss the challenges of marketing in today's environment, including managing the increased visibility of customer feedback, engaging across multiple platforms with a variety of demographics, and balancing brand evolution with consistency, and offer suggestions for overcoming these difficulties. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds today, as these top executives offer their thoughts on strategically utilizing new techniques to increase company visibility and value.

Inside the Minds provides readers with proven business and legal intelligence from leading C-Level executives and lawyers. Each chapter offers thought leadership and expert analysis on an industry, profession, or topic, providing a future-oriented perspective and proven strategies for success. Each author has been selected based on their experience and C-Level standing within the business and legal communities.

Chapters Include:

1. Michael Distefano, SVP and CEO, Korn/Ferry International - "Evolving a Brand with Consistency and Clarity"
2. Neal G. Taylor, EVP, Marketing and Sales, American Utility Management Inc. - "Build Business Value by Providing Extraordinary Client Benefits"
3. Nathalie de Champlain, VP, Marketing and Communications, and Chief of Staff, Office of the CEO, GardaWorld - "Branding Innovation as a Key Driver of Cultural Change and Industry Differentiation in a Fast-Growing Organization"
4. Mike Wagner, SVP, Sales and Marketing, OFS Brands - "Evolution of Innovation in the Workplace"
5. Richard M. Honiball, SVP, Marketing, Licensing, and e-Commerce, Haggar Clothing Co. - "Finding a Balance: Driving Innovation While Growing Your Brand"
6. Tom Silva, SVP, Marketing and Strategy, The Alter Group - "Adapting Marketing Campaigns to Meet New Realities"
7. Jonathan Becher, CMO, and Julie Roehm, Chief Storyteller and SVP, Marketing, SAP - "Evolving Marketing for an Evolving Company"
8. Katherine Calvert, SVP and CMO, Advent Software - "Who Are We and Who Do We Want to Be? The Role of Marketing in Innovation and Business Reinvention"
8. Eric Lent, SVP and CMO, Herschend Family Entertainment - "A Consumer-Centric Approach to Innovation"
9. Vanessa Bugasch, SVP, Global Marketing, Cision - "Driving Innovation: Challenges, Benefits, and Marketing Strategies to Succeed"
10. Sarah McAloon, CMO, Sbarro - "Making Connections to Drive Innovative Growth: Consumers and Categories"
11. Elisa Steele, EVP, Strategy, and CMO, Jive - "Fall Forward: The Four R's That Matter in Marketing"