The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point is that Magic Moment When an Idea, Trend, or Social Behavior Crosses a Threshold, Tips, and Spreads Like Wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.