International Business and Europe in Transition

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions:

* is the vision of a Single European market realistic?

* what are the barriers to its achievement?

* what are the prospects for Eastern Europe?

* how should firms enter East European markets?

* what does the process of transition imply for corporate policy?