Public Opinion Polling and Politics in Britain

An up-to-date introduction to opinion polling and its impact on, and significance in, British political life. It covers topics such as the history of polling, its methodology, polling in election campaigns and political issues and polling. Using as an example the 1992 British General Election, the book also examines the role of political opinion polling and their future in British politics. For students of British Politics, Electoral Studies, and Political Sociology. Or for anyone interested in British politics.