Doing Psychological Research: Gathering and Analyzing Data

Research methodology is one of the most important and also one of the most difficult aspects of psychology for many students to grasp. This new textbook, written by one of the most experienced and respected writers of psychology textbooks in the UK, provides a comprehensive account of both qualitative and quantitative methods. It does so in the friendly, lucid style which has made Nicky Hayes' other textbooks so popular with students and teachers. Doing Psychological Research has been carefully written and designed to help students grasp complex concepts and to provide them with a sound methodological 'toolkit' for carrying out their own projects. The book is divided into data-gathering and analytical sections, and covers the main methods used in psychology for each of these purposes. Exercises and activities, worked examples of statistical tests, and self-assessment questions all help to deepen understanding and illustrate the relevance of the material. A full bibliography and index and a useful glossary of terms, complete the package. This is the accessible but comprehensive introductory text which many students and teachers of research methods in psychology have been looking for. It is likely to become essential reading for introductory courses