The Ulysses Factor: Evaluating Visitors in Tourist Settings

The Ulysses Factor reports original research on the behavior, reactions and experiences of tourists in a wide variety of settings. The author is considered the leading authority on the psychology of tourism. In this book he seeks to delineate and address the social psychological issues surrounding the experiences of visiting a new, and sometimes strange, place. Drawing from an extensive number of case studies in several countries, the author develops a thesis and method for observing tourists behavior and group interaction.