The Puma Story: The Remarkable Turnaround of an Endangered Species Into One of the World's Hottest Sportlifestyle Brands

One of the top sports brands in the world today, Puma is more than a maker of sportswear and shoes: it is a lifestyle label and fashion icon. Through unprecedented access to Puma archives and personalities, the author tells the extraordinary story of Puma's rise in the worlds of sport and fashion.