Fluctuating customer requirements and competitive forces are putting more pressure on sales professionals. If you work in complex sales, you know that it's the most competitive and lucrative arena in the sales world. But setting yourself apart from the competition is tough. Success demands superior strategies and precise execution. If the stakes are high and you're expected to win, you will need Mastering the Complex Sale to give you the edge you've been looking for. For two decades, Jeff Thull has been teaching leading-edge strategies to professionals involved in complex sales. Now, he presents his proven and effective methods in this precise and comprehensive book that anyone can use to break away from the pack. In Mastering the Complex Sale, Thull presents the Prime Process, a new business paradigm that gives you a solid system, as well as unique skills and the mental discipline needed to execute it. The Prime Process is a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor.
It's a smarter way to sell and it raises the bar for all sales methodologies. In fact, it's not just about selling -- it's about making quality business decision. This book will show you how to position yourself as a source of competitive advantage to your customers. It creates trust rather than suspicion, cooperation rather than confrontation, and the most formidable barrier of all to your competition -- customer loyalty. If you're one of the millions of professionals competing in complex sales -- in industries including technology, health care, manufacturing, finance, and professional services -- Mastering the Complex Sale is the only book that shows you a step-by-step process to compete and win when the stakes are high.
