Talking Straight

Iacocca: An Autobiography made publishing history, breaking bestseller records throughout the world. Now the nation's most outspoken corporate giant and American success story retums with a provocative new book, as forthright and candid as ever. Talking Strait is for the millions who read-and reread-Iacocca, as well as those who will meet Lee Iacocca in these pages for the first time. Here is Iacocca at his best-talking straight and hard about the most pressing concerns of our lives. . .

"Talking Straight offers the same breezy, no-nonsense style that made Iacocca so appealing even to non-business readers. . .This time he's offering an even wider range of observations—on everything from raising kids and growing older to what's wrong with politics, trade, Wall Street, the Reagan administration, and the American psyche. . .He also offers eight commandments of management. . . .The point of this book, he writes, is that fundamental public issues must be addressed-and soon."—Business Week.

"He believes in the value of getting mad—at deficits, trade policies, the news media—and he believes in speaking out."—The New York Times Book Review.

"Talking straight presents the Chrysler president's message in tough-guy language laced with humor. . .But it is, nonetheless, a serious book. Iacocca is worried about this countries future."—The Pittsburgh Press.

"Iacocca's head-on confrontation of issues and straight talk of the kind in this book would be a refreshing change in Washington."—San Francisco Chronicle