Bootstrapping 101

Start and Grow Their Business

Many unemployed Americans are discarding their resumes to pursue their dream of owning their own business. Many existing entrepreneurs are struggling to make ends meet in the current economic downturn. Bob Reiss has written Bootstrapping 101 to help these wannabe and existing small business owners improve their odds of success. He shows entrepreneurs how to grow their business with less money than they thought they needed and steers them to free quality advice.

His tips are based on practical experience in the trenches.

Topics covered in the book include:

Cash Free Ideas on Barter, Publicity, Advertising, Internet, Selling, Outsourcing, Networking, Factors

Acquiring and Keeping Customers

Places to Find Free, Quality help

Maximizing Profits through Correct Pricing

Creating and Understanding a Cash Flow Statement

Non-traditional Ways to Get Money

Key Factors for Entrepreneurial Success

BOB REISS has been involved in 16 start-up companies. He is a graduate of Columbia University and Harvard Business School. His company R&R/Valdawn was named to the INC 500 list of America's fastest growing companies three years in a row.

Two of his companies have been the subjects of Harvard Business School cases. One of the cases is included in this book to show real life Bootstrapping. He is a frequent speaker to Entrepreneurship classes at many of the major business schools. He has written an earlier book on Entrepreneurship called Low Risk High Reward.