Mastering The Media Purpose, Passion & Publicity For Nonprofit & Advocacy Organizations

A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. "If you want to move, change, shape or lead then Mastering The Media is the first place to start." Darryl Young, Former National Media Director, The Sierra Club ". . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk." Mike Alvidrez, Executive Director, Skid Row Housing Trust