THE STORY OF THE LITTLE WHITE BOOK As a young business owner responsible for a growing team of employees serving some of the world's most successful companies, Bill Arnold saw the need to provide life training for his employees to grow his company's already sizable profits. Long before the likes of Google and Microsoft, the innovative Bill Arnold recognized a sure way to business success was to invest in his own employees. Bill hired a team including a licensed psychologist to work with him to develop life-training skills to compliment his human resources training models for his business. In one year's time Bill saw his business profits soar and he and his team condensed their in-house training seminars into a booklet for company use. This booklet became the little white book, Common Sense Success.
WHAT IT'S ABOUT Basketball legend Michael Jordan said it best: "You have to monitor your fundamentals constantly because the only thing that changes will be your attention to them. The fundamentals will never change." That's what Common Sense Success is about, maintaining attention to the fundamentals. Bill condenses more than 30 years of corporate and personal mentoring into five easy to read sections guiding you in the development of fundamental habits necessary for your success. From the need for personal dedication to the problems of bad belief, and from the power of self-control and people skills to the need for visionary courage, Common Sense Success is good for business on Wall Street and life on Main Street™.