Marketing: Insider?s Tips Tricks for Success in Small Business Marketing: Unmasked

Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused?

Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch?

Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything.

- How do I name a business?
- What's the difference between marketing and advertising?
- Is search engine optimization a good investment?
- How do I get what I want from my graphic design team?
- How in the world can social media work for my business?

In Marketing: Unmasked, Erik Wolf and Stephanie Frost -- small business marketing pros -- answer all these questions and more.