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New Brain for Business Institute, The

A New Brain for Business: Leadership Practices That Unleash the Best from Your People and Your Business

A New Brain for Business: Leadership Practices That Unleash the Best from Your People and Your Business

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This book wraps together brain functioning research, knowledge of human psychology and common workplace situations to provide real, every-day actions you can take to truly do and be your best at work. Our evolutionary path has brought us to the top of the food chain in environments that are now relatively safe. Yet we continue to operate with a brain that pays closest attention to fear, danger, and survival. Our behavior in the workplace demonstrates this daily through a singular focus on problems, shifting the blame on others, under communicating, and not reaching the greatness we can envision, if everyone else would just do their part! Many of us feel our leadership efforts have been frustrated by having to work with others who simply can't get the job done! This book will shift your views about how this happens and provide you with new and different behaviors you can engage in to get the best from yourself and others. Trafton and Marentette provide facts, stories, and suggestions that give us a foundation for truly being our best at work. They focus on how we can help others reach their goals as well, through leadership that comes from A New Brain for Business.
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