The Business of Interior Design: Proven Marketing Secrets

A successful decorator and a productivity expert, Vita Vygovska brought together 10 design industry experts to share their knowledge and expertise on how to market your design business. Fast and easy to read, this book is an in-depth and comprehensive marketing tutorial, teaching all the strategies that designers need to know (and none that they don't) to propel their businesses forward. It is perfect for interior designers, decorators, window treatment professionals, workrooms, stagers, re-designers, organizers and vendors servicing the trade. In the book, you'll learn: • Why giving away your "secrets' gets you clients • 3 tested time-saver shortcuts to harness the power of social media • How to capture your competition's leads without them even knowing it • The biggest mistakes designers are making online, and how to avoid them • How to create simple but powerful programs by thinking "outside of the box" • Time-test and proven appointment generators • How to create winning relationships with magazine and newspaper writers so that you become their main resource • The main secret of effective marketing - and it's not what you think! Featuring (in alphabetical order): Steven Bursten ? Margo DeGange ? Kelly Galea ? Melissa Galt Anna Jacoby ? Margi Kyle ? Mary Larsen ? Terri Maurer David Sheperd ? Nika Stewart ? Terri Taylor ? Vita Vygovska